Javier Benayas is Full Professor of Ecology at the Universidad Autónoma the Madrid. He is Executive Secretary of the Commission on Environmental Quality, Sustainable Development and Risk Prevention (CADEP) of the Conference of Rectors of Spanish Universities (CRUE) www.crue.es and Deputy Director of the Research Institute for Higher Education and Science (INAECU). http://www.inaecu.com. He has 20 years of research experience in the fields of environmental education evaluation, public use management in protected areas, sustainable development planning for urban areas and human-landscape relationship. Address: Social-Ecological Systems Laboratory, Department of Ecology, Universidad Autónoma de Madrid, 28049 Madrid, Spain. email: javier.benayas@uam.es